I am Corinne Lewis-Ward – artist, designer, mum of two – founder of Powder Butterfly; a design studio that creates a range of British contemporary homeware gifts.
I was born in London but moved to the North East 21 years ago. After studying photography at Northumbria University and then at Sunderland University, I knew I wanted to use my creative skills in a distinct way.
I’ve always loved mixing new technology with artisan techniques. And I wanted to create products that shared my love of different locations in the British Isles. British landmarks seemed like a good place to start, when I couldn’t find any high-quality souvenirs to buy for a friend of mine, I decided to create my own. The first product I created in 2012 was my Flying Angel tea towel, which celebrates the Angel of the North.
Having moved to Newcastle the same year the angel was built (1998), it felt fitting for me to begin with that particular landmark. This item was so popular that I created a whole Newcastle collection, adding the iconic Tyne Bridge, The Sage Gateshead, The Baltic Flour Mill and the Millennium Bridge to my distinctive range of designs.
I searched the country for manufacturers who shared the same ideals as me and found a handful who I still use to this day. All of our products are designed in Britain, using only the highest quality materials.
The next collection I developed was London – my hometown. Having moved around Britain myself, I know that people often have connections and affinities with different cities and places. This made me explore my hometown through the iconic architecture and tourist attractions of the capital. The reaction to the London gift collection has been incredible and I feel that it offers a true taste of British-made gifts for the gift and souvenir market.
I have now developed a Whitley Bay, York, & Farne Island (Puffins) collections. 2020 gave me an opportunity to create a Durham print and I am excited to expand this collection with further products in 2021.
I am proud to say I have stockists nationally and internationally. I also have regular corporate clients that I produce bespoke gifts for. I love what I do and I can’t wait to share my creative journey with you all.